New Scope Squeez is the first and only mouthwash concentrate where you control the squeez, you control the strength. Finally, you have everything you need to Find a Zone All Your Own.

When self-expression is unleashed, you’re in the zone. The Scope Zone is that place where you are in your truest form. From what you wear to what you share. From who you love to who you get close to. Your zone is where you feel most like YOU, with the confidence to face the world fearlessly.

We were tasked with creating a 360° campaign to launch the first innovation in the mouthwash category in decades. We made a big splash through TVC, paid and organic social, creator content, and custom social lenses, garnering us 550MM impressions and a 47% video view rate—more than double the industry benchmark.