When your friend and neighbor is a demon in the kitchen and makes killer hot sauce, you and everyone else who’s had it convince him to go legit and sell it. super sauce is approachable, fermented hot sauce with tangy character and just the right amount of heat, setting it apart from the other big batch boys and face melters. I developed an identity system that reflected the sauce’s minimal ingredient list and no-nonsense attitude. That system smothered everything from the packaging to the merch to the social content and voice.