Don’t call ‘em a cracker. Wasa makes crispbread, a traditional and Scandinavian flatbread, bigger than a cracker and twice as crunchy. We’ve made the Barilla brand look tasty across the digital landscape by helping them to identify the right target and their habits, then putting Wasa’s product on display with elevated toppings in timely and culturally relevant moments. And to create champagne content on a light beer budget, we pull out every trick in our bag. It’s a social-first approach that’s enticing, #relatable, and meets our audience where they’re at, inspiring their snacking, socializing, and what exactly “Hygge” means.